Jason James - Explosive List-Building With Audio and Video

As the List Building Superstars (LBS) teleseminar series wound down, it was important to introduce something new and exciting into the mix. Fortunately for LBS listeners, Gaj Subhudhi got Jason James to deliver thought-provoking reasons for using streaming audio and video for your next marketing campaign.

Breaking into the Big Leagues in Style.

After a stint in the U.S Marine Corps, James established himself as an eBay Power Seller between 2000 and 2005. Not content to rest on his auction building laurels, Jason set his sights on Internet Marketing fortune, launching his first product in 2005. Two years later, he has achieved two million dollars in sales with four products (N.B. A fifth is on the way). He currently enjoys a subscriber list that exceeds 75,000 members.

Curiously, James accomplished much as a "solo-preneur", without the benefit of established joint venture (JV) partners or high-priced coaches and mentors. A major reason for success appears to be his early adoption of Internet video marketing techniques. Not only was Jason James able to stand out from the crowd. Opinion leaders, i.e. "gurus", began seeking him out for various projects and campaigns.

(Audio, Visual, Written) Communication is the Key.

Whether you promote your own products, or engage in serious affiliate marketing, Jason advises entrepreneurs to stay in front of their prospects' hearts and minds with content and offers that a) solve problems and b) satisfy needs. It is important to match your methods of communication with the objective. For example:

i) Writing: Use signatures within personal and broadcast e-mail messages that move curious readers from content "training" to the next step (i.e. opt-in, purchase).

ii) Audio: Clear invitation to prospects to opt for newsletter subscription.

iii) Video: Appropriate for educating subscribers about software, audiovisual tools, and other high-end products. Depending on the sophistication needed for your campaign, may require the assistance of professionals.

Three Audiovisual (AV) Strategies for Internet Marketers.

Jason suggested simple AV strategies that anyone can implement immediately:

A. 30-60 second Audio and/or Video on your Squeeze Page.

i) "Hi, my name is [YOUR NAME]."
ii) Offer a free report with reasons why they should read it.
iii) "Enter your name and e-mail address in the boxes below."
iv) "Thank you."

B. Outrageous videos to Increase Opt-in rates.

Jason's self-described "wacky" video for his latest promotion increased his opt-ins from eleven to fifty percent! Originality and irreverence apparently have a place in Internet Marketing.

However, if you do not have the skill nor personality to "stand out" in the video crowd, consider outsourcing the work or trying something more conventional.

C. YouTube/MySpace Style Social Networking Sites.

Free services that allow you to upload video, slide shows, etc. to promote you - not anyone or anything else.

Internet video does not absolve marketers from empathizing with their audience during a sales pitch. Nor does its mere use guarantee success if previous audio and written messages failed. So, in conjunction with your favorite tracking software/service provider, be prepared to test and tweak your delivery until you achieve the desired results.

In the second part of the call, Jason went more conventional on us with strategies every marketer needs:

- I Wanted my List Yesterday!

- Internet Newbie Pitfalls.

- Tried and True Techniques for Growing Your List.

- Jason's Biggest Mistake on the Road to Financial Independence.

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Rahul Majumdar is a full-time Information Marketing Specialist who focuses on
teleseminar reporting, list-building techniques, and information product creation.

Sign up for more of his insights at:

==> http://www.info-entrepreneur-rm.net

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10 Myths About Credit Score

Myth: Closing accounts improves score. Closing accounts deletes established history. Be hesitant to close an account, particularly if the account has five or more years of established history. If you have balances, closing accounts will also reduce your total debt ratio, thereby negatively affecting your credit score. Suppose a borrower has two charge cards, each with a credit line of $5,000. That makes total limits of $10,000. If the borrower has a balance of $3,000 on one card and elects to close the other, the borrower's debt ratio jumps from 30% ($3,000 balance / $10,000 limits) to 60% ($3,000 balance / $5,000 limit). Ideally, the balance on any individual account should be kept below 50%, whereas the total debt ratio on revolving accounts should be kept below 30%.

Myth: My credit score is "perfect" because it does not contain any negative items. Credit score takes into account "good" items as well as "bad" items. Yes, charge offs and delinquent payments have a negative effect, but on time payments also have a positive effect. Paid off assets (such as a car, boat or motorcycle) also positively affect credit score. The ideal profile contains no negative items but also includes a long history of "paid as agreed" items.

Myth: There is only one credit score. Every bureau has its own scoring formula, and many lenders have their own proprietary scores that they use for internal purposes. The only true FICO score is sold by Equifax.

Myth: Credit card offers are harmful to credit score. Even though credit card offers may be bothersome, they do not impact credit score.

Myth: Credit scores are based on age, income, sex and marital status. The FICO model is designed to evaluate one thing: creditworthiness. The scoring system is setup to predict how likely a borrower is to repay a debt-nothing more, nothing less. Age, sex, marital status, income and address are not considered.

Myth: Checking your own credit will lower your score. Checking your own credit is harmless as long as it is done via the credit bureaus. Get your free report at www.annualcreditreport.com.

Myth: When you get married your credit scores are merged. Credit scores are individual. There is no such thing as a joint score. However, if you and your spouse open joint accounts, the information reported to the bureaus on those joint accounts (good or bad) will impact both of your credit scores.

Myth: Shopping hurts your score. This myth is partially true, but some shoppers are given a break. The scoring system lumps together multiple auto or home loan inquiries made within a 14-day time frame. As long as you do all of your car shopping within 14 days, the inquiries are lumped together as one inquiry. This provision was implemented to accommodate "shoppers," but it only applies to auto and home loans.

Myth: A divorce decree severs joint accounts. Remember that VISA was not a party to your divorce decree, so they did not agree to sever the responsibility for the account. Just because the judge said that you weren't responsible for the debt does not mean that Bank of America will let you off the hook. Joint accounts with zero balances can be closed, but if the account has a balance, you are still on the hook until the balance is paid in full and the account is closed.

Myth: I don't need to look at my credit report because I always pay my bills on time. Most consumers do not realize that 80% of credit reports contain errors, and 25% of credit reports contain errors serious enough to deny the consumer credit. Check your report for free at www.annualcreditreport.com.

Copyright 2007 Wade Young.

Wade Young is a Colorado mortgage broker. His website is bursting with consumer information about credit scores and mortgages. http://www.reddoorhomeloans.com

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