Jason James - Explosive List-Building With Audio and Video

As the List Building Superstars (LBS) teleseminar series wound down, it was important to introduce something new and exciting into the mix. Fortunately for LBS listeners, Gaj Subhudhi got Jason James to deliver thought-provoking reasons for using streaming audio and video for your next marketing campaign.

Breaking into the Big Leagues in Style.

After a stint in the U.S Marine Corps, James established himself as an eBay Power Seller between 2000 and 2005. Not content to rest on his auction building laurels, Jason set his sights on Internet Marketing fortune, launching his first product in 2005. Two years later, he has achieved two million dollars in sales with four products (N.B. A fifth is on the way). He currently enjoys a subscriber list that exceeds 75,000 members.

Curiously, James accomplished much as a "solo-preneur", without the benefit of established joint venture (JV) partners or high-priced coaches and mentors. A major reason for success appears to be his early adoption of Internet video marketing techniques. Not only was Jason James able to stand out from the crowd. Opinion leaders, i.e. "gurus", began seeking him out for various projects and campaigns.

(Audio, Visual, Written) Communication is the Key.

Whether you promote your own products, or engage in serious affiliate marketing, Jason advises entrepreneurs to stay in front of their prospects' hearts and minds with content and offers that a) solve problems and b) satisfy needs. It is important to match your methods of communication with the objective. For example:

i) Writing: Use signatures within personal and broadcast e-mail messages that move curious readers from content "training" to the next step (i.e. opt-in, purchase).

ii) Audio: Clear invitation to prospects to opt for newsletter subscription.

iii) Video: Appropriate for educating subscribers about software, audiovisual tools, and other high-end products. Depending on the sophistication needed for your campaign, may require the assistance of professionals.

Three Audiovisual (AV) Strategies for Internet Marketers.

Jason suggested simple AV strategies that anyone can implement immediately:

A. 30-60 second Audio and/or Video on your Squeeze Page.

i) "Hi, my name is [YOUR NAME]."
ii) Offer a free report with reasons why they should read it.
iii) "Enter your name and e-mail address in the boxes below."
iv) "Thank you."

B. Outrageous videos to Increase Opt-in rates.

Jason's self-described "wacky" video for his latest promotion increased his opt-ins from eleven to fifty percent! Originality and irreverence apparently have a place in Internet Marketing.

However, if you do not have the skill nor personality to "stand out" in the video crowd, consider outsourcing the work or trying something more conventional.

C. YouTube/MySpace Style Social Networking Sites.

Free services that allow you to upload video, slide shows, etc. to promote you - not anyone or anything else.

Internet video does not absolve marketers from empathizing with their audience during a sales pitch. Nor does its mere use guarantee success if previous audio and written messages failed. So, in conjunction with your favorite tracking software/service provider, be prepared to test and tweak your delivery until you achieve the desired results.

In the second part of the call, Jason went more conventional on us with strategies every marketer needs:

- I Wanted my List Yesterday!

- Internet Newbie Pitfalls.

- Tried and True Techniques for Growing Your List.

- Jason's Biggest Mistake on the Road to Financial Independence.

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Rahul Majumdar is a full-time Information Marketing Specialist who focuses on
teleseminar reporting, list-building techniques, and information product creation.

Sign up for more of his insights at:

==> http://www.info-entrepreneur-rm.net

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